As stated in the headline, it may actually come as a shock to you that older people (we won't call them old), are flocking to Twitter. In fact, the fastest growing population of Twitter users in 2013 were aged 55-64! No longer are 140 characters limited to emoji crazed teens. Some numbers to chew on:
- The 55-64 Twitter demo has grown 79% since 2012.
- The 45–54 year age bracket is the fastest growing for both Facebook and Google+.
- For Facebook this group has leaped 46%, for Google+ it has jumped an even higher 56%.
What does this mean?
One thing that pops out is how social media is now at scale. It's no longer an option to ignore social media strategy if you plan on creating new business and staying relevant. Your product or service has an audience that is paying attention to the content companies are publishing on social platforms.
A solid social media strategy is needed for these age brackets if they fit into your target demographic. Since age is a factor in people's interests, it's important to create content for a wider audience.